Friday, April 23, 2010

World Cup of Jerseys



Did you ever think about the amount of clothing professional athletes go through? Or better yet, how thousands of fans watch as men and women run around in brightly colored jerseys and uniforms? Well Nike is making a statement by outfitting World Cup soccer teams in recycled PET bottle uniforms. This will be the first time that all of the Nike teams will be wearing environmentally friendly jerseys.

Millions of plastic bottles are thrown away everyday across the globe, and Nike takes the discarded plastic bottles from landfills in Taiwan and Japan, melts them down into yarn, and then spins them into fabric. With the recycled jerseys, Nike has diverted nearly 13 million plastic bottles from the landfill. Each shirt comprises up to eight recycled plastic bottles, a move that reduces energy consumption by up to 30 percent compared with manufacturing virgin polyester.

While the everyday person may not be privileged enough to have Nike design your uniform, the company provides numerous green clothing items and we must recognize the importance in supporting mega companies that truly make a difference in the world and to the environment.

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